Wow! Talk About Arrogance!
Sometimes it stakes a while to come up with a topic of interest for the next post. But sometimes, as is the case today, the topic comes right to us and smacks us over the head! Please read on:
As someone who operates a website, we get placed on several mailing lists for various business and marketing products. One of the lists we found ourselves on was “HomeBasedBusinessScamReviews” We dont know how we got on it as we are not a Home based Business but we must have clicked on a link somewhere!
In any case, we received an e-mail from this list today that made us stop and read it through several times. It concerned people who wrote complaining e-mails to the owners of the list. It was the most arrogant e-mail I ever read!
In this blog, and on our website and training modeules, we stress the importance of listening to our customers. By listening we get valuable information regarding how our customers perceive our business, what they like and dislike, and what they respond well to and what they do not. This is valuable information you might not be able to get anywhere else other than listening to your customers.
But this e-mail basically said “If you don’t like what we do, unsubscribe and go somewhere else! We don’t care!”
Now outside of the arrognat tone, this is a very dangerous message to send for several reasons. First it alienates people and some will unsubscribe like we did this morning. We have no use for anyone who feels this way towards a customer or potential customer!
Second, you never know who might read it and who might tell others about it! (Much like you are reading this in our blog!) Your message could get forwarded or used as a bad example to hundreds or thousands of other people who might never do business with you ever again!
This kind of attitude is short sighted, rude, condescending and dangerous for any business to have. While many people might feel this way, there are precious few who would actually put those feeling in print for the world to see!
Make sure you take extreme care in the messages you send and the perceptions you create about your business. Your customers are valuable to you and your long term success. Don’t alientate any of them!
The Customer Service Training Institute
http://www.infowhse.com
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