Credibility & Your Business!
Recently I ended a long term relationship with a vendor and Internet Marketer Frank Haywood. I did not do so lightly as I once got a lot from his blog and from his products. But then his blog changed from information to thinly veiled marketing hype, he didnt support the products he sold, and he failed to deliver on promise after promise after promise.
Frank Haywood had joined the ” I got your money now go away” group of businessmen. But the damage done was more than that and the main focus of this post.
People like Frank Haywood fail to realize that people do care about how they are treated and will share bad experiences with others. Much like I am doing now and have done in the past. When Frank haywood told me I would get a peice of software worth $125 and then refused to provide it to me, I shared that with my readers. Not out of spite, but because I did not want others to get cheated in the same way.
People who do operate their business in the “Frank Haywood manner” often get angry when they see negative comments about them in print. they scream that people are being vindictive or dishonest when the reality is that the information is 100% true!
People share experiences because they wish to spare other the same treatment. Or because they do not wish others to feel the same way they felt. I shared with my readers when I cancelled my PLRCodeMine membership because things were always late, quality was very poor, and promise after promise were never fulfilled.
I did this because this blog, and others like it are venues for people to provide an accurate assessment of a person or a business. If the feelings are positive then good things are written and the person or his business are greatly helped. That is a good thing.
But when people run their businesses incorrectly, or do not deliver what was promised, then negative things are written and the person and their business often suffer.
I believe that is fair. When I research a potential product or business, I want to be given honest information, both good and bad. When all I get is information from the business itself, then I rarely get the full picture or all the information.
Credibility is important and should be guarded and protected at all costs. Do yourself a favor. Read this post and others again and see just how people like Frank haywood and others went wrong. Then using these failings as a guideline, adopt policies and processes that actually help your customer and your business. Strive for a win win.
If you’re reading this Frank haywood, maybe you can do the same thing and start operating a business that treats customers right. If you do that and advertise it, maybe you can get your reputation back. I say maybe because sometimes too much damage is already done.
The Customer Service Training Blog
http://www.customerservicetrainingblog.com
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