Walk the Walk & Talk the Talk!
Would you like to know a real easy way to get started grwoing your business and getting it back on track? Well, if you do, here is one very easy way to get started:
Walk the walk and talk the talk!
Most business problems start because someone promised something they did not deliver or misrepresented something to be something other than what it was. It makes no difference whether the problem was an honest mistake or a calculated action, the customer still comes away with bad feelings.
There is a danger in telling someone they are going to get something different than what they will receive. Almost 100% of the time the customer will be angry with his or her purchase. The result is a refund and often a lost customer. But some businesses think that is all right because only a percentage of customers will demand refunds and the majority will just accept what they get and the business reaps the profits.
This is so foolish on so many levels. First, customers who leave take their future business with them. Your loss is your competitons gain. Second, people love to talk about their bad experiences and yo will lose potential customers you never knew you were going to get. Again, your loss is your competitions gain. Third, the damage to your business’ reputation will cost you even more in the long run. Whatever additonal profits you might make today, you will lose much more tomorrow.
So many businesses tofday are run by people who look no farther into their future than the tally of todays sales. They do whatever they can to sell today and not give any thought to what might be the consequnces in the future.
So why not try to do the right thing for a while and see how that works out? Why not tell your customer exactly what the product will do and what it won’t do? Why not help you customer get the best product for their needs and not the product with the higher product margin?
Why not be honest with your customer when they ask a question and not just tell them what they want to hear to close a sale? Yes, you might lose a sale or two in the short term but you likely would have had many of those sales refunded shortly any way. In the meantime you have given your customers what they expected or more, and you have made their overall experience a positive one with many reasons to come back to your business in the future.
That sounds like a pretty good trade to me……
The Customer Service Training Institute
http://www.infowhse.com
http//www.customerservicetraininginstitute.com
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